Yes, we’ve all been tricked by Anushka Sharma and how! Her angry reaction to a sportswear brand using her pictures without prior permission was nothing more than a planned marketing campaign to ultimately lead to the announcement of her new brand association. The internet already started speculating when Virat Kohli, who is already associated with the same brand, dropped a like on the brand’s Instagram post that was slammed by Anushka.

In response to Anushka’s reaction, the brand posted a blurred picture of a contract offered to Anushka. “Hey @anushkasharma, we should’ve reached out sooner! Should we take things to the next level, then? ” read the caption. Anushka then took to her Instagram stories to repost the same and wrote, “I’ll sleep on it”.

Following this, Anushka shared another video on Instagram in which she is contemplating about the offer. “It’s like being stuck at the same job as Virat. Wait, will I have to wear sports bras all day?” Anushka is seen speaking to herself.

This is not the first time a celeb has used a trick promotional strategy to make an announcement. Recently Kiara Advani dropped a cryptic caption teasing fans of a special announcement that turned out to be her association with a lifestyle brand. Malaika Arora too had shared a cryptic post on Instagram and captioned it as, “I said yes.” Her followers speculated that it is an announcement involving her boyfriend, Arjun Kapoor. However, it was later revealed that “she said yes” to an OTT reality show titled Moving In With Malaika.



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